FAMILY FIRST OF NY is an NCUA-insured credit union located in ROCHESTER, NY. New auto loan rates from 7.06% APR. Google rating: 4.3 out of 5 from 79 reviews.

Family First of Ny

2520 BROWNCROFT BLVD, Rochester, NY 14625

NCUA Insured4.3 (79 reviews)1 charter

Verified Information

NCUA Insured

Member-Owned

1 charter

Established in 1969

Contact this credit union directly for detailed information about membership eligibility and current rates.

Membership Eligibility

Anyone who lives, works, or worships in or around Rochester, NY may be eligible to join. Community credit unions are open to the general public within their service area.

Check eligibility on their website →

Verified Information

NCUA Insured — deposits protected up to $250,000

Member-Owned — not-for-profit cooperative

1 charter

Established in 1969

Contact this credit union directly for detailed information about membership eligibility, current rates, and services.

Services Offered

Auto LoansPersonal LoansChecking AccountsMortgagesBusiness LoansCredit Cards

Location & Directions

Address

2520 BROWNCROFT BLVD

Rochester, NY 14625

Google Maps 🗺Waze

(585) 586-8225

Service Area

This credit union is located in Rochester and serves members in the NY area. Currently serving 15,381 members.

Membership Info:

Contact the credit union to confirm membership eligibility requirements for your area.

Note on Membership

Credit union membership is based on a common bond. Contact this credit union directly to confirm you qualify for membership.

Financial Health

Q1 2026 · NCUA

Key indicators from NCUA regulatory filings. Tap any metric to learn what it means.

Why this matters

These metrics show how well the credit union manages money and risk. A financially healthy credit union is more stable and better positioned to offer competitive rates to members.

Source: NCUA Federally Insured Credit Unions list, Q1 2026.

Loan Rates

Rates sourced from NCUA call report data (Q1 2026). Contact the credit union for current rates and terms.

New Auto Loan

7.06%

Used Auto Loan

7.57%

Personal Loan

10.67%

Credit Card APR

11.90%

Important: Rates are sourced from NCUA call report filings (Q1 2026) and reflect weighted averages reported by the credit union — not guaranteed quotes. Contact the credit union directly for current rates and terms.

Your actual rate will vary based on your credit score, loan term, and financial profile. Personal loans and credit cards tend to see the most variation.

Best Rates in NY

Lowest rates currently reported by credit unions in NY (NCUA Q1 2026).

Niagara'S Choice— New Auto Loan

Niagara Falls, NY

1.74%

Suffolk— Used Auto Loan

Medford, NY

2.59%

Palisades— Personal Loan

Pearl River, NY

2.99%

Eastern Operating Engineers— Credit Card APR

Whitestone, NY

3.99%

Rates from NCUA regulatory filings. Contact credit unions directly for current rates.

Branches & Locations(5 total)

Compare Rates in Rochester

See how FAMILY FIRST OF NY stacks up against other credit unions nearby — sorted by lowest APR.

Best Car Loan Rates in Rochester →Best Personal Loan Rates in Rochester →Best Credit Card Rates in Rochester →All Credit Unions in Rochester →

Member Reviews

4.3

79 Google reviews

Reviews sourced from Google Maps. Ratings reflect member experiences at this credit union.

View on Google Maps

Lynn Daley

3 months ago

I can't say enough positive things about the folks in this branch. I called yesterday with a potential problem with a direct deposit with a problem with the account number. They posted the payment manually for me on time and will do so the next couple of months until the sender corrects the problem. This level of service isn't unusual. Everyone I speak with is kind and helpful.

Shauna Wright

8 months ago

I've had nothing but an amazing experience every time I come into the branch. Always greeted with a warm smile and somebody's willing to help. Christina Kominovski has taken her time to be very understanding and make my experience is very pleasurable. Banking with a company that I trust is very important. Christina makes me feel like I matter and A member that's important to the business. I will continue to recommend to friends and family!!!!

Amy Bucher

8 months ago

I’ve been with Family First for over 25 years. Even though I’ve lived out of state for more than 15 years, I’ve kept my account because their service is unmatched. Over the years, I’ve taken out several loans, and every time they’ve been competitive, responsive, fast, and genuinely friendly to work with. Most recently, I worked with Clarisa Rodriguez, and she was the definition of professional, approachable, and efficient. With my demanding job, I value communication that’s clear and stress-free and Clarisa delivered exactly that. I also have accounts with several big-box banks, but the difference is night and day. Those banks make you feel like just another number on a conveyor belt. Family First, on the other hand, has always treated me like ‘family’. That’s why I’ve stayed loyal for more than two decades.

Kristyn Allen

8 months ago

Christina has always been wonderful to work with whenever I need assistance at the bank. She always has a smile on her face and pays close attention to detail regarding my needs. I always leave confident and fully taken care of when she is in. Thanks again for everything, Christina! I look forward to future visits with you and as always, GO BILLS!

kathleen morton

7 months ago

Family First Credit Union on Browncroft Blvd is the best banking I was having some technical issues and stopped in for help. Kyla was very helpful and courteous